Now, Google can predict which films will be Box Office hits

Google

Here’s good news for producers. They don’t have to wait for the film release to see if their film is a winner or a dud. In a recent study, Google has said that it can predict if a film is going to be a huge Box Office hit or no. The study says it depends on the movie trailer engagement and film search.

In a study called ‘Quantifying Movie Magic with Google Search,’ Google says searches for movie trailers a month prior to a film release help predict opening weekend sales.

The study said: “At four weeks out, trailer search volume on Google coupled with both the franchise status of the movie and seasonality can predict opening weekend box office revenue with 94% accuracy.”

According to Google, the more people searching for a specific movie, the bigger the box-office weekend. The key for box-office success doesn’t only lie in movie searches, but also in search ad click volume.

“In the seven day window prior to a film’s release date, if one film has 250,000 more search queries than a similar film, the film with more queries is likely to perform up to $4.3M better during opening weekend. When looking at search ad click volume, if a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5M more during opening weekend.”

Not only Google, the study says that YouTube searches are also a strong predictor of opening weekend performance of the films.

According to the study, marketers should be looking at movie title searches on YouTube a month before a movie release, not just the week of because that’s when they’ll “have the highest predictive power.”

More from the study:

Moviegoers look at 13 sources before deciding which movie to see.

48% of moviegoers decide which film to see the day they buy their ticket. From this, marketers should realize they need to have a continued presence after opening weekend, not just beforehand.

When it comes to researching a new movie, 61% of moviegoers state that they turn to online resources.

Courtesy: http://indiatoday.intoday.in

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