God’s own country edges out Shah Jahan’s labour of love: Kerala takes top slot in Google’s travel search trends for India

Kerala

Kerala has edged out the Taj Mahal to become the number one travel destination in the Google’s search trends for India this year, Kerala tourism minister A.P Anil Kumar has informed.

Kerala at number one and Taj Mahal at number two are followed by Wagah Border, Vaishno Devi and Amarnath. Kashmir came number six on the list of Top Ten Travel destinations under the Google search trends for 2012.

According to the search trends in the travel category released by Google for this year, Munnar, a hill station in Kerala is number nine, followed by the Gateway of India.

Kumar described the two listings for Kerala, including the number one spot, as a “great encouragement” for the state. “Kerala Tourism is a leader in online promotional activities of the state. We are one of the first government establishments to make use of the internet to reach out to the world,” he said.

Kerala

Google’s Zietgeist, which covers all search categories, answers the question of what the world searched for in a particular year. The ‘trend for the year’ means search queries with the highest amount of traffic over a sustained period, compared to the previous year. ‘Most searched’ are the search queries with the largest volume of searches. Zeitgiest also contains highest searched subjects and topics.

The Kerala Tourism website (www.keralatourism.org) is one of the most popular tourism destination websites in India. The site attracts over 250,000 unique visitors every month. The Kerala Tourism video channle gets around 6 million views every year on YouTube.

Kerala Tourism had won the Conde Nast Travel Award in the ‘Excellence in Taking Brand India Global’ category earlier this month.

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