Ramdev’s fast is good for business! Caps and wristbands sell like hot cakes on day one

Baba Ramdev

Picking from the popularity of caps at Anna Hazare’s agitations, vendors in New Delhi have come up with merchandise on Baba Ramdev that sold like hot cakes on day one of the yoga guru’s anti-corruption show here at Ramlila ground on Thursday.

Starting at Rs.10, the merchandise included Ramdev caps and wrist bands. In the footsteps of the famous “I am Anna” caps, the Ramdev cap also has a message of protest clearly printed on it: “Kaala dhan wapis laana hai, desh ko bachana hai (We have to bring back black money and save the country)”.

For vendors, it meant brisk business as they sold many caps to white-kurta clad Ramdev’s supporters. “I have sold more than 60 caps within 2-3 hours of the fast,” said Arvind Pal, a cap-seller.

The next in-thing after the caps were tri-coloured wrist bands, which were also very popular among supporters. Pal said he had sold over 40 such bands within hours.

For the supporters, it was a gesture of showing their support to the yoga guru, who has been agitating against black money and corruption. The ground in central New Delhi reverberated with slogans as thousands of Ramdev supporters packed into it.

“The cap is a recognition of my support to Ramdev-ji,” Anil Chauhan, a supporter from Aurangabad district of Bihar, said.

The volunteers were seen dressed in white T-shirts with Ramdev’s image printed on them. “We have earned this T-shirt through our hardwork and dedication for this protest and I feel very proud of myself after wearing it,” said Jagdish, a supporter from Uttarakhand.

The yoga guru began a three-day symbolic fast and warned of a revolution if the government failed to initiate steps towards a stringent Lokpal bill and bringing back black money.

However, Ramdev’s warning had no effect on the Congress, which has hardened its stance against such agitations in recent times.

Taking a jibe at the protest, Union Law Minister Salman Khurshid said: “Ramlila takes place every year. Similarly, in a democracy people have different opinions which they display regularly. Since it is happening before the people, they will make a decision.”

Courtesy: http://indiatoday.intoday.in


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